Are you the person everyone calls for computer help?
Looking to make extra part-time or full-time income?
If so...
"How to Run A Successful Computer Training Business" Online Course
might be the solution for you.
Scroll through this page, or click to jump to
these sections:
Introduction
About the Author
Table
of Contents
Introduction
- About the Author
- About This Book
- Start-Up Needs
---->You
---->Equipment
---->Software
---->Office Supplies
---->Legal Issues
---->Contract
---->Sample Contract
The Courses
- Course structure, length, guarantees, extras
- Test/Review Tips
- Practice Time
- Phone Support
- Guarantees
- Workbooks
- Certificates
Your Options
- Training From Your Home
--->Pros and Cons
--->Your Target Market
--->Getting Business
--->Tips
--->Peaks and Valleys
--->Prospect Objections and Your Answers
--->Rates
- Training At Their Home Or Business
--->Your Market
--->Getting Business
--->Rates
- Dealing with Businesses
--->Class Structure
--->Cash Flow
--->Time Schedules
--->Marketing Strategy
Boost Business with a Newsletter
- Equipment and Costs
- E-mail Newsletters
- Weaknesses Become Strengths
- Where to Find Content
- Making the Most of Your Newsletter
Tools and Techniques
- Your Mailer
- Training Techniques
- Sales Techniques
- Overcoming Frustrations
Record Keeping
- Contact Records
- Invoices
- Bookkeeping
- Dealing with Inconsistent Cash Flow
Frequently Asked Questions
Maintaining Balance
Appendix A
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I originally started my own computer training business
back in May of 1990. At the time, my husband was out of a
job. I had a 3 year old daughter and a 5-month-old baby
boy. I kept reading in the paper looking for jobs for my
husband, and possibly myself. Everywhere I looked, jobs
were calling for knowledge of WordPerfect, Lotus, and
PageMaker.
I had majored in Information Management in college, so
I was well-versed with these programs and had them on my
own home computer. I did not want to leave my children in
day care, but the more and more I looked at the want ads,
the more I thought, "I can do these jobs."
My husband was having very little success, so I went
on my first interview for a job that required knowledge
of WordPerfect, Lotus and PageMaker. When I got home from
the interview, I realized that I just couldn't leave my
children, and go off to work. I knew if I did, I'd be in
the job world for the rest of my life, and my children
would grow up without me being there to experience it.
As I sat down in my kitchen and thought over my
situation, the idea came to me to put an advertisement in
classified section of the paper offering training on the
computer programs listed in the various want ads.
I picked up the phone and placed the advertisement. It
cost me a whopping $5.00 to run the ad in the next Sunday
paper. The advertisement ran, and I immediately began
getting calls. My first two students came from that one
$5.00 Sunday advertisement. As a matter of fact, I didn't
even have my materials ready for these students when they
signed up. I had to hurry and design a course structure.
I must admit, I flew by the seat of my pants for the
first class I taught in each software package.
I kept running my ads and refining them until I came
up with a system that worked consistently. Over the next
three years I made many mistakes and learned a lot about
software that I never knew in the beginning. I was also
able to make the money my family needed without having to
leave my children in a daycare or with sitters.
For more info on the author, see Home PC, Jan. 1995,
"Secret of Their Success" or Click Here
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About This Course
This course is a compilation of all the things that I
have learned about the training business that I wish I
had known when I started it. It is a step-by-step guide
for anyone who wants to run a part or full-time training
business from their home. You won't get rich overnight,
but if you want to start out in your own business
immediately making $320-$720 a week (at $20-$30/hour) by
working only 16-24 hours per week you'll be glad you
bought this course.
You will have access to this
course for one full year in which time you can take the course at your own
pace and ask questions as needed.
Also included with the course are advertisements, course outlines, brochures, and letters
ready for you to customize and use in your new business.
They are all saved in Rich Text Format (RTF) and can be
imported by most any word processing program. All you
have to do is insert your company address and print them
out. These documents are a great time-saver not only for
the beginner, but also for the established computer
trainer.
Two types of training businesses are described in this course -- training from your home, and training at the
customer's location. Each type of business warrants
different marketing methods, equipment, and fee
structures. These will be discussed in detail.
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Why
this Business is Recession Proof
I started in my training
business in May of 1990. That fall, there was a downturn in the economy
that left middle-managers out of work. This was the best season ever for
my computer training business. I was working 50 hours a week training 1-3
people at a time in a brand new business. When downturns in the economy
occur, and individuals are laid off, the job market becomes even more
competitive. Technical competance becomes a deciding factor in who gets
what jobs. As a computer trainer, this works to your advantage because
people need you to help them upgrade their skills.
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Your Options
You can either train from your home or you can train
people at their home or office on their computer. Each
type of training has a different target market and thus a
different marketing strategy. Each type will be discussed
in detail.
Training From Your Home
Pros and Cons
Training from your home can have many benefits:
-
You can take a home office tax deduction
if you have a designated area of your home from
which you teach and work.
-
This type of training has very low
overhead. You won't have to drive all
over town using gas and time commuting to
different places to train.
-
You can enjoy being at home and
doing things around the house when you are not
working.
-
Your wardrobe can be much more relaxed.
Instead of dressing up in a suit or dress to go
to a business to train, you can wear slacks and a
t-shirt to train people in your home.
-
If you have children, this is a great way
to stay home with them. For example,
when my boys were younger, I did a lot of
training in the afternoons when they took a nap.
Or I'd train in the evenings and on Saturdays
when my husband was home to watch the children.
This gave my students a variety of times for
training without me having to pay a baby sitter
or day care.
-
Once you have your courses down, very
little preparation time is necessary so
you can spend more time with your family.
Drawbacks to working from your home do exist:
-
You have to be good about making yourself
work. You need to be self motivated.
Although it doesn't take much motivation to teach
a scheduled class, it does take self motivation
to follow through with marketing -- such as phone
calls and mailers.
-
It sometimes feels like you can never go
home. With your work and home life in
the same location, it's hard to separate them.
-
You will have to do a little extra work
to maintain credibility. Try to look as
professional as you can in writing and sales
materials to compensate for this. Also be willing
to provide guarantees and references.
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Training At Their Home Or
Business
The second type of training we'll discuss is on-site
or in-house training. This is training individuals on
their own machines at their own locations. Some people
prefer this type of training because they don't want to
learn something on a classroom machine and have it be
different on their own. Very few people realize that
Excel acts like Excel no matter what machine it is runs
on. But there are legitimate times when training on their
machine is best.
With this type of training, you can help people
customize their programs as you teach them. This is a
more interesting experience for you, and you will learn a
lot about a variety of business and personal needs. It
also gives you a chance to get out of the house.
As more people are buying personal computers, this
option continues to grow rapidly. This avenue makes a
perfect complement to teaching from your home. For
example, I started out teaching just from my home, then
as more of my students went into the job world, they told
their employers about me, and I started doing on-site
training for these businesses. I usually taught
individuals at home, and businesses at their locations.
Individuals also like to be taught in their homes. People
enjoy this private tutoring.
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Tips
-
Don't try to pretend you are too big.
Admit you run from your home and this makes you
better able to give individual attention and an
inexpensive rate. I refered to myself as a
"personal tutor".
-
Don't seem too small, because
then some people think that if you run from your
home and do one-on-one training you must be
swamped and don't have time for them. For
example, I once went on a local talk show and
spoke about computer training and my business. I
got some work from this, but one lady told me she
hesitated to call, because she figured I would be
too busy to teach her since I taught one-on-one,
and since I had the TV exposure.
-
When people call to set up an appointment
for a class, never have time for them this week
-- even if you really do. The farther you put
people off, the more successful they think you
are, and the more they want to take a class from
you. If they are in a hurry, say something like ,
"Well, I guess I could squeeze you in next
Thursday..." I've noticed that when I've
been really busy and had to put people off for a
month or so, they immediately change from
"thinking about taking a class" to
wanting to sign up now.
-
Don't spend a lot of money on
advertising. Large advertisements in
newspapers and shoppers don't pay off. In this course I'll teach you a more economical
(downright cheap) way to get business.
-
The yellow pages sound like a good idea,
don't they? Well, they may be and they
may not. But remember, you have to have a
business line to get a free yellow pages listing.
This business line will cost you a base of about
$60 per month. Then, if you get a bigger ad, it
can cost you around $85 more a month for a
one-inch column ad. If you are doing well enough
over a 6-12 month period to judge that you can
support your business and the yellow pages ad --
even if it brings you no business at all -- then
it's worth it. But, if you are barely making your
salary, don't do it. This business has peaks and
valleys. For example, in the summer months you
may get no business from your yellow pages ad.
Can you afford to spend $200 a month on phone and
yellow pages without any income coming from the
yellow pages? If you're barely supporting your
lifestyle on what you're making without the
Yellow Pages, then the Yellow Pages may sink you.
Remember you pay for it every month whether you
make anything from it or not.
-
If you decide to go for the Yellow Pages
ad, keep it fairly small, unless you are
growing rapidly. The Yellow Pages company tends
to lead you into bigger and bigger advertisements
each year. By raising your rates on your current
ad size and telling you that for just a bit more,
you can have even bigger ads, they lead you into
more costly advertising that may not pay off.
-
Always ask people when they call where
they heard about you so that you can
make a note of referrals and the success of your
marketing campaign. Always give a thank you note
or a phone call to people who send you referrals.
This keeps up good will, and they will send you
more.
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How You Can Order This Course
This step-by-step course that gives you everything you need to
know to start and successfully operate your own Computer
Training or Consulting Business is only $29.95 which
includes one year of access to the course to work through it at your own
pace and ask questions as necessary. The appendix contains an assortment of
flyers, brochures, student contract, course outlines,
etc... ready for you to use and add your own company
information.
Bonus: Author,
Marnie L. Pehrson, will answer
your questions when you buy this course! You can e-mail
her with specific questions or problems you might be
having in your computer training business. If you have
questions about the course before purchasing, e-mail her
at marniep@pwgroup.com.
You may order with Visa/Mastercard or American
Express by calling
800-524-2307 or visit our Secure
Order Form.
Or send check or money order* for $29.95 (includes 1st Class
Shipping & Handling Charges in the US & Canada) to:
CES
514 Old Hickory Lane
Ringgold, GA 30736
*Please note: If you order with a money
order, please keep your stub so you have a record of your order. The
postal service isn't always so reliable and you'll want a record of
the money you've spent on the money order.
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Our Guarantee
CES guarantees your satisfaction with all products and
services. If you are not completely satisfied, just cancel your course
within 30 days for your money back.
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Contact
& Copyright Information
Published by:
C.E.S. Business Consultants
514 Old Hickory Lane
Ringgold GA 30736
TEL: 706-866-2295
FAX: 706-861-7936
Internet: ces@pwgroup.com
http://www.pwgroup.com/ces/
This document may be copied, transmitted, and uploaded
as long as it is kept in its entirety and the above
information is left on the document.
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